These three terms appear in your category recommendation table. For each category, you can find out:

  • The demand, which is the number of times users tried to find products with the category.
  • The difficulty, which indicates how difficult it would be to be listed as the most relevant result for this category on Google. Difficulty is a number on a scale of 1-100 where 100 is the hardest.
  • The market you're looking at for your category: we show demand and difficulty for users in this particular country, and in some cases, country and language combination. Let us know if other markets are more important to you.
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