These three terms appear in your keyword table. For each keywords, you can find out:
- The demand, which is the number of times users tried to find products with the keyword.
- The difficulty, which indicates how difficult it would be to be listed as the most relevant result for this keyword on Google. Difficulty is a number on a scale of 1-100 where 100 is the hardest.
- The market you're looking at for your keywords: we show demand and difficulty for users in this particular country, and in some cases, country and language combination. Let us know if other markets are more important to you.